News, views & opinion from the Braegen team. Join in and tell us what YOU think in the comments section of each piece, or via Twitter and Instagram
People are building their own personal brands. People are now the story-makers, the photographers, the service deliverers, the fundraisers, the coders, the curators and the prosumers.
People didn’t mind being marketed at when brands were creative, interesting and funny with their ads.
The conversation continues, it moves on, it sparks ideas and one another’s imagination. This is a dialogic conversation. This is what we believe brands need to be doing with people
Now, in the Trump-Brexit era, there is a need for another shift in how communications agencies service their Clients and reach out to their desired audiences. It’s time for collaboration 2.0.
With special thanks to our Art Director Cristina Vila Nadal and our Photographer Iurdana de Prada