Dialogic Communications is the new way to approach campaigns from the inside out and the outside in. We collaborate with our clients to co-create stories that become communications campaigns.
A dialogic approach to communications is person-centred. It is about creating meaningful conversations with people and providing a platform for people to have open, meaningful conversations with brands, organisations and each other. We can create that platform for you.
Person-centred communications are more empathetic, as they invite people to participate and contribute towards the process and the goal, rather than be broadcasted at. We can help you to do this.
Why: the need
The post-credit-crunch collaborative agency emerged out of the need for a more agile, virtual and cost-effective service for clients – something that was not being delivered by traditional agencies at the time. Big agency networks soon caught on and spawned their own smaller collaborative agencies to take on these bright up-starts.
We were there at the start of the collaboration movement. The collaborative process has been tried and tested (by us) and the results show that the most effective and meaningful way to do this is with your Clients and your ‘consumers’. That is the last time we’re going to use that word. People are not consumers, people are people.
Now, in the Trump-Brexit era, there is a need for another shift in how communications agencies service their Clients and reach out to their desired audiences. It’s time for collaboration 2.0.
Recent, dramatic shifts in our global culture and the state of ‘society’ as a whole have driven us to realise there is a gaping chasm between what most organisations pump out and what people actually find interesting.
Time does not stand still and brands need to be looking at how they can continuously communicate and stay relevant in times of constant change.