Being dialogic is the new way to approach campaigns from the inside out and the outside in. Dialogic enables you to have several conversations creating more buzz and coverage than more traditional 'cross your fingers and hope someone takes the bait' PR or marketing campaign.
A different way to 'PR' or market something externally
A dialogic approach is a more empathetic way to communicate. It embraces what people want to engage with and brings them closer to the heart of the cause, issue, product or service, why dialogic marketing really works.
And inside organisations
A dialogic approach reframes conversations so that creativity and innovation take hold internally and empowers staff to come up with their own solution.