Co-creating a destination – the Northbank
A central plank of every placemaking PR strategy is a strong narrative - the golden thread that binds every activity and announcement to create joined-up stories about the area…but beyond that, how you involve, engage and co-create with those who live, work and visit the area has a more long-lasting impact beyond the fanfare and media coverage.
Anthony developed a winning proposal for the Northbank Business Improvement District (BID) to co-create the ‘Northbank Nation’ by driving forward narratives about the area as a place that is not superimposed by the BID or anyone else but shaped and co-created with people who have a connection to the area.
The challenge was to transform the Northbank as a forgotten gem with the area not recognised as a coherent ‘place’ in its own right.
Dialogic communications to create or rejuvenate areas must put co-creation at the heart of everything including contests, funding programmes and competitions to co-produce the new area’s artefacts and identify. Otherwise, it has no authenticity and no sense of shared ownership with the place gaining different and disjointed identities.