Deploying dialogic to maximise impact in a short-time frame
Client: Social Kinetic & HIMSS UK e-Health Week 2018
What we did: implement and co-create a communications campaign
Objective: drive footfall to HIMSS UK e-Health Week 2018 and create a buzz online before and during the event
Overview
In April 2018 we were hired by our Client Social Kinetic, a design thinking agency who specialise in Design Thinking for Health-Tech, to inject some energy into a campaign for HIMSS UK eHealth week 2018.
The challenge we were set was to create buzz around HIMSS’ key annual conference among senior NHS staff including chief technical officers and drive footfall in just 5 weeks. And a challenge we took, infusing our dialogic principles to increase engagement and start a conversation with target audiences.
Working with the lead agency (Social Kinetic) we led on the communications campaign elements whilst they devised and implemented the strategy. Our multi-faceted role included: project managing, copywriting, media relations, content creation for blog posts and HTML emails.
Graphics and visual identity for UK eHealth Week 2018 commissioned by Social Kinetic
Results
We successfully galvanised and collaborated with the graphic design team, the HIMSS client team and freelancers, all working remotely across several countries.
Overseeing the social media team, we spearheaded an approach to create a series of conversations online and across social media and held interviews with key speakers - including key though leaders in the NHS, health-technology and other relevant figures such as Marcus East of National Geographic and Taavi Kotka who made Estonia the world’s first digital nation.
Despite not being involved in the project at the early stages, we came in and infused Dialogic principles to kick-start the communications campaign and really made it happen to ensure the incredible line-up of speakers got the visibility it deserved. Dialogic can work wonders when time is working against you and you have a forward-thinking Client team on board.
By working together as a team, leveraging the innovative conference agenda and event content we sparked conversations with the target audiences, increased footfall, drove traffic to the event’s website and other key channels and increased levels of engagement on social media before, during and after the event. The client was happy and impressed with the quality of conference attendees and level of debate that took place in and around the conference.
